The Four Keys to Success as a Consultant

 

The Four Keys to Success as a Consultant

1. Client Clarity -  We should focus Ideal Client Discovery process to find  the right ideal client. Develop specific criteria so that you can target and find your ideal clients with ease and so that you can develop messaging that resonates with them.


2. Messaging through Magnetic - To get the attention and interest of your ideal clients with a Magnetic Message. Develop messaging that you can use in your marketing materials, website, LinkedIn, and conversations with buyers. Your message will have your ideal clients raising their hands and wanting to speak with you. This will lead to more conversations with qualified buyers.


3.Consulting Business Model Optimization(Looking Under the Hood) -  Take your years of experience and expertise and package, position, place value on, price and present it in a clear structured way so that it aligns with what your ideal clients want to buy. Communicate value to your ideal clients which will allow you to increase your fees significantly. On average our clients are able to increase their fees by 100%-400% or more as they go through this process and win more proposals.


4. Marketing Engine - the most successful consultants always have a marketing system and process in their business that allows them to consistently attract their ideal clients. That's what the Marketing Engine is all about. With new clarity around your ideal client and your Magnetic Message, you’ll develop your Marketing Engine so that it places you in front of your ideal clients consistently. Makes them aware of who you are, your area of expertise and how you can help them. The Marketing Engine leverages technology to help you automate parts of this process, making it more efficient. This is a great benefit for consultants, because you can continue to develop a pipeline full of leads at all times, even when you’re delivering on an existing client project, or have taken time off to spend with family and loved ones.



[Ref: https://www.consultingsuccess.com/]



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